Creative Direction Production.For brands that can't look ordinary.
Selected Work.
Selected clients
Red Dot Award
Most creative directors come up through the camera. I came up through strategy. So you get one partner from the first idea to the final frame.
Strategy-led, so the content has meaning, made to elevate the brand, not fill the calendar. The brands I work with rebook. The work is impactful, the relationship is easy, and the codes hold from one campaign to the next.
Strategy without production is a deck on a shelf. Production without strategy is beautiful noise. I do both.
Nicolas AbouI direct production.
Seven years writing brand strategy before ten directing production. It shows in how I read a brief and what makes the final cut. I direct, shoot, and edit. Or direct while your team executes.
Brand campaigns
Photography and video for product launches, seasonal campaigns, editorial. Concept through final cut.
See the service →Corporate
Conferences, summits, galas, and executive portraits. Photo and video for companies, shot at their best.
See the service →Activations & events
Direction and coverage for brand activations, launches, and live moments. The frames that carry the brand forward.
See the service →Editorial & hospitality
Lookbooks, hotel and spa content, brand environments. Images that make someone book before they read a word.
See the service →Directing brand campaigns and editorial work for clients in Montréal and London.
Brand campaigns
Photography and video for product launches, seasonal campaigns, editorial. Concept through final cut.
See the service →Corporate
Conferences, summits, galas, and executive portraits. Photo and video for companies, shot at their best.
See the service →Activations & events
Direction and coverage for brand activations, launches, and live moments. The frames that carry the brand forward.
See the service →Editorial & hospitality
Lookbooks, hotel and spa content, brand environments. Images that make someone book before they read a word.
See the service →Directing brand campaigns and editorial work for clients in Montréal and London.
In the words of clientsVerified reviews
“Nico's work is always outstanding. He is a pleasure to work with and his photos consistently elevate the brand.”
Caryn Neary
Beyond production
I run Origine Strategic Studio. When the brief needs the strategy built first, that is Origine. Brand strategy and transformation, built before anything gets produced.
Both run on the same promise: I make people feel what your brand means.
Origine Strategic Studio→Start a projectOpen to new projects
Every brief leaves better than it arrived.