Creative Direction Production.For brands that can't look ordinary.
A decade directing and shooting for Nespresso, IWC, American Express, TAG Heuer, and Google.
Strategy without production is a deck on a shelf. Production without strategy is beautiful noise. I do both.
Selected Work.
Selected clients
Red Dot Award
Most creative directors come up through the camera. I came up through strategy. So you get one partner from the first idea to the final frame.
Strategy-led, so the content has meaning, made to elevate the brand, not fill the calendar. The brands I work with rebook, because the work is impactful and the relationship is easy. Heritage houses stay for years: discretion on set, and brand codes held steady from one campaign to the next.
Nicolas AbouI direct production.
Seven years writing brand strategy before ten directing production. It shows in how I read a brief and what makes the final cut. I direct, shoot, and edit. Or direct while your team executes.
Brand campaigns
Photography and video for product launches, seasonal campaigns, editorial. Concept through final cut.
See the service →Corporate
Conferences, summits, galas, and executive portraits. Photo and video for companies, shot at their best.
See the service →Activations & events
Direction and coverage for brand activations, launches, and live moments. The frames that carry the brand forward.
See the service →Editorial & hospitality
Lookbooks, hotel and spa content, brand environments. Images that make someone book before they read a word.
See the service →Directing brand campaigns and editorial work for clients in Montréal and London.
Brand campaigns
Photography and video for product launches, seasonal campaigns, editorial. Concept through final cut.
See the service →Corporate
Conferences, summits, galas, and executive portraits. Photo and video for companies, shot at their best.
See the service →Activations & events
Direction and coverage for brand activations, launches, and live moments. The frames that carry the brand forward.
See the service →Editorial & hospitality
Lookbooks, hotel and spa content, brand environments. Images that make someone book before they read a word.
See the service →Directing brand campaigns and editorial work for clients in Montréal and London.
In the words of clientsVerified reviews
“Nico's work is always outstanding. He is a pleasure to work with and his photos consistently elevate the brand.”
Caryn Neary
Beyond production
I run Origine Strategic Studio. When the brief needs the strategy built first, that is Origine. Brand strategy and transformation, built before anything gets produced.
Both run on the same promise: I make people feel what your brand means.
Origine Strategic Studio→Start a projectOpen to new projects
Every brief leaves better than it arrived.