Creative Direction Production.Beautiful work for brands that can't look ordinary.
Selected Work.Brand campaigns, activations, corporate, and editorial, in photography and film.
Campaigns, activations,
films and identities.Delivered end to end, in English and French, between Montréal and London.
Red Dot Award
Every project starts as strategy: what the brand means, what the work has to say. Then I direct it to life, beautiful, polished, made with restraint.
One vision, from first idea, to final frame, to delight.
I book a senior bench to the run of show: producers, second units, stylists, retouch. The direction stays with me.
Nicolas AbouBrand campaigns
Concept, creative direction, photography and video for product launches, seasonal campaigns, editorial. Brief through final cut.
See the work →Corporate
Conferences, summits, galas, and executive portraits. Photo and video for companies, shot at their best.
See the work →Activations & events
Direction and coverage for brand activations, launches, and live moments. The frames that carry the brand forward.
See the work →Editorial & hospitality
Lookbooks, hotel and spa content, brand environments. Images that make someone book before they read a word.
See the work →In the words of clientsVerified reviews
“Nico's work is always outstanding. He is a pleasure to work with and his photos and video present our events and products so beautifully.”
Caryn Neary
Capabilities.The work under the campaigns, before the camera comes out.
Brand strategy
- BMO Digital Banking Platform, Red Dot Design Award 2024, as strategy lead
- DivaCup rebrand, 150%+ sales lift, as Head of Strategy, North America
- Dr.Bita House of Brands, three brands under one architecture
Branding & identity
The studio
Strategy, identity and campaign work is delivered through Origine, the studio I founded in 2023.
I make people feel what your brand means.
Company page →Start a projectOpen to new projects
Work that feels like the brand at its best.